Google Webmaster Tools & Google Analytics Reporting:

Google has many invaluable tools that you absolutely need to use if you are going to be successful in any SEO campaign.The two you will need setup and actively collecting data are Webmaster Tools and Analyics from Google.You will need to verify your site, and install the tracking code respectively for the two services.

If you do not have these services set up now would be a great time please sen me an This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you need help we can work something out affordable.

I again can not stress the importance of general keyword research. I use a few methods to narrow down the words that I want and the ones I know I at least have a shot at obtaining. I am going to run you through exactly what I do to come up with 15 to 30 solid keyword phrases that you can use to get a reasonable amount of valuable traffic from. (read more for the rest).

There are two approaches here:

1) if you currently have an article or post that is already receiving search traffic you can use your analytics data combined with the Adwords keyword tool to find some good keywords as well related to your site.

2) you can use the keywords you find to write an article tailored to your site and keyword targets.

If your dealing with number one, log in to your Google Analytics account and open the report for the website in question. I have included a screen shot an an example of what one of mine early sites looks like, This site is currently receiving nearly 300 unique visitors a month form targeted search traffic related to XBOX error codes and repair guides. You can click on the image to see the full shot. Please take a look around.

Now what I do here is generally grab the first 10 to 50 keywords and run them through the keyword suggestion tool from Adwords. You can find it here: Google Adwords Keyword Tool.

There are all sorts of useful things you can do with this keyword tool again there is a screen shot below.

you can get suggestions for keywords from the ones you enter (like from the analytics data), and you can also see monthly search volume, advertiser competition and global overall search volume. This information will be very important once we get into developing the full keyword analysis report. You will need Microsoft excel (or the open office equivalent) if you need Microsoft office you can grab a copy below from amazon.